Varitronics Careers

Marketing Specialist

Brooklyn Park, MN

Job Summary:

The Marketing Specialist role will be responsible for overseeing marketing communication activities including but not limited to social media, trade shows, brand advocacy, video media, internal document management, marketing collateral management, and customer communications.

Essential Duties and Responsibilities Other duties may be assigned.

• Plans, manages, and writes content for social media outlets
• Coordinates and assists with marketing events (trade shows, webinars, etc.) – managing timelines, venues, vendors, staffing, and budgets.
• Assists with the implementation of marketing and sales collateral, promotional and advertising campaigns, coordinating requests from sales as needed.
• Amplifies voices of our target customers and audiences in brand advocacy – conducting research, surveys, & interviews to present findings
• Organizes and maintains libraries of internal and external marketing literature and collateral
• Collaborate with sales, product, operations, and customer service teams to communicate through marketing channels effectively in reaching our target customers.

Competencies To perform the job successfully, an individual should demonstrate the following competencies:

• Project Management – Leads projects; Communicates changes and progress; Completes projects on time.
• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources.
• Written Communication - Writes clearly and informatively; Able to read and interpret written information.
• Oral Communication - Speaks clearly in positive or negative situations; Listens and gets clarification.
• Professionalism - Approaches others in a tactful manner; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions.
• Initiative – Self-starter; Asks for and offers help when needed.

Qualifications To accomplish this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor’s Degree in Marketing, Advertising, Public Relations, Communications, or related field
• 0- 2 years of general marketing experience
• Education industry experience a plus
• Strong writing/grammar skills required

Computer Skills:

• Proficiency working with MS Office (Word, Excel & PowerPoint)
• Familiarity with marketing automation software (e.g., HubSpot) and CRM usage (e.g., Salesforce.com) preferred
• Familiarity with video editing tools/programs a plus

Language Ability:

• High Skills - Ability to read, analyze, and write professional business communication with proper grammar, spelling and tense structure. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

• Intermediate Skills – Ability to calculate figures and amounts such as discounts, interest, proportions, percentages, area, and volume. Ability to apply concepts of basic algebra and geometry. Ability to manage project-based budgeting.

Reasoning Ability:

• High Skills – Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands:

• The employee must occasionally lift and/or move up to 40 pounds (e.g. at trade shows).

Travel Requirements:

• Ability to travel overnight occasionally.

Sound like you? We'd love to hear from you! We offer a hybrid work environment and close-knit company culture. Apply today!

Education Sales Consultant

Minneapolis/St. Paul, MN

Attention Teachers and Administrators looking for new career opportunities outside of the classroom!

Job Summary

The Education Sales Consultant is responsible for generating sales revenue, in an exclusive, multi-state sales territory, by making product presentations primarily to educators in the K-12 market through a combination of onsite and web-based meetings. The ideal candidate will live in or around the Twin Cities Metro area. The position requires a consultative sales approach to introduce product solutions to the education market. Compensation is comprised of base salary plus uncapped commission. Base Range is between $55k-65K depending on experience with first year targeted earnings between $80K-$100k. 

Essential Duties and Responsibilities

• The primary duties involve making sales, soliciting sales, and performing duties incidental to sales.
• Follow an approved consultative sales process such as Professional Selling Skills (PSS) to complete an average of 6 sales presentations per week via scheduled self-booked phone appointments (virtual demos) and onsite meetings.
• Dedicates appropriate time to prospecting, presenting, and following up in order to create new customers and meet established demo and sales quota.
• Follows up with prospects on a timely basis via email, telephone, and web conferencing tools to convert leads to product presentations and closed sales.
• Plans weekly itineraries and schedules meetings for product presentations in order to meet company activity level expectations.
• Prepares accurate and timely customized quotes to prospective customers in the assigned territory.
• Generates additional sales by strategically targeting other prospective customers and soliciting referral business to meet or exceed sales quotas.
• Maintains strong, ongoing relationships with existing customers in order to enhance the customer experience and secure future sales and referrals.
• Collaborates regularly with management and peers, both in Direct Sales and other departments, to contribute ideas for strategizing and executing sales opportunities and identify areas for improvement.
• Recommends and plans for attendance at conferences/trade shows, and customer visits, in order to establish relationships with new and existing customers. Keeps within budgetary constraints. May be asked to work occasional trade shows on weekends.
  • Overnight travel within the territory may be required. Up to 2 nights a month
  • Provides regular sales forecasting as required by management.
  • Follows established processes and procedures for gaining leads, presenting solutions, quoting, documenting completed product presentations, placing orders, closing out won and lost opportunities.

Sales Stewardship

• Responsible for managing sales focused initiative projects
• Along with the sales manager take part in other Divisions projects as the voice of sales
• Fluent in all Sales Tools to include Salesforce
• Attend National and State Trade Shows when called upon

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience

• Requires post-secondary education in business, marketing, education or related field, plus previous consultative B2B sales experience. Bachelor’s degree strongly preferred. Current or previous educators with consultative B2B sales experience strongly desired.
• Previous successful consultative sales experience, especially in the education market.
• Strong follow-up skills.

Language Ability:

Intermediate skills - Ability to read, analyze, and interpret general business periodicals, professional journals, or governmental regulations. Ability to write reports, business correspondence, and training manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Ability:

Basic skills - Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to interpret bar graphs.

Reasoning Ability:

High skills – Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Ability:

Requires intermediate MS Office skills (word processing, spreadsheets, and presentation applications); familiarity with using contact management systems (Salesforce.com) highly preferred; ability to learn and effectively use web meeting software; ability to efficiently navigate the internet is required.

Supervisory Responsibilities: None

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 40 pounds. While performing the duties of this job, the employee is regularly required to sit. The employee is occasionally required to stand for long periods of time while operating equipment (trade shows).

Other:

Requires a valid driver’s license. May require travel to school sites, trade shows and overnight travel, on a limited and as needed basis.

Job Type: Full-time

Compensation: $60,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Cell phone reimbursement
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Mileage reimbursement
• Paid time off
• Paid training
• Travel reimbursement
• Vision insurance
• Work from home

Compensation package:

• Bonus opportunities
• Commission pay
• Monthly bonus
• Uncapped commission

Schedule: Monday to Friday

Travel requirement: Up to 25% travel

Experience:

• Direct sales: 1 year (Preferred)
• Classroom Teaching: 1 year (Preferred)
• Selling into education space: 1 year (Preferred)
  

License/Certification: Driver's License (Required)

Ability to Relocate: Minneapolis/St. Paul Metro Area - Relocate before starting work (Required)

Work Location: Hybrid remote in Minneapolis/St. Paul Metro Area

Does this sound like you? Email us at salescareer@variquest.com with your resume.